The government insists the public channel should be sold, but there are doubts as to whether they have the political support needed to pass the necessary legislation. Ministers will also eventually publish the findings of a 60,000-person public consultation on the sale, with most comments expected to be against privatization. The announcement will be part of a series of legislative measures that will change the UK media industry, including proposals to require broadcasters to make “particularly British” programs instead of broadcasts in “non-specific locations, with international casts”. communicates in US English “. Among the new media policies to be confirmed in parliament on Thursday are a series of reforms designed to strengthen the UK’s public service broadcasters – which include the BBC, ITV, Channel 4, Channel 5 and the S4C. The “crown jewel” law for television sports events could also be changed to cover streaming platforms. This could ensure that the British could watch all the Olympic Games for free, possibly overturning the recent rights deal with US media company Discovery, which reduced BBC coverage and forced viewers to pay if they wanted to follow the flows of all events. Other measures, which will be fully analyzed in a white paper on Thursday, include: By far the biggest announcement is the decision to proceed with the privatization of Channel 4. It operates as a public broadcaster and is required to reinvest its profits in new programming instead of handing over the money to shareholders. The broadcaster now has an unusual business model devised by the government of Margaret Thatcher, which requires it to outsource all its broadcasts to independent companies – something the government is proposing to tear down as part of its reforms. On Wednesday, Culture Minister Julia Lopez told the House of Commons that the government had concluded that Channel 4 needed private ownership to survive, even though almost the entire British media industry was publicly opposed to the plan. She also faced strong opposition from her own MPs on the proposal, with many worried about possible job losses in their constituencies if a new owner prioritizes profits over showing off to small, independent producers. Sir Peter Bottomley, the house’s father, told the House of Commons on Wednesday: “Channel 4 is in the best shape it has been creatively and economically for decades.” The Torres MP suggested that ministers may have been offended by some of his news – such as the replacement of Boris Johnson with an ice sculpture melting in a climate collapse debate – and added that “the government could do better if he leaves her alone “. Damian Green, another former Tories minister, expressed “deep skepticism” about the government’s privatization plans, saying the media industry was united in saying “Channel 4 is not corrupted and does not need to be fixed this way”. .