The Santa Monica-based company in California has announced a pocket-sized camera called the Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of its hand, in a new impetus for the development of its hardware business. The Pixy will cost $ 230 and will be sold in the United States and France, Snap said.
Content of the article
The theme for Snap’s Partner Summit was “Back to Reality”, reflecting the company’s focus in recent years on augmented reality (AR), a type of technology that enhances photos, videos or the real-world experience with computer images. . “We believe there are huge opportunities to build tools… related to what we see ahead of us,” Bobby Murphy, co-founder and chief technology officer at Snap, said in an interview. The company is also launching a new feature called “Dress Up” on Snapchat, in which users can browse AR shopping filters that allow them to try on virtual clothing and accessories. Snapchat now has more than 600 million monthly users worldwide, up from 500 million last year. (Report by Sheila Dang in Dallas; Edited by Will Dunham)
