The camera, called the Pixy, is a “pocket-sized” device without a controller. Instead, users press a button to send the Pixy on one of four predefined flight paths. The device floats, wanders or follows a few meters above the user to take photos and videos and then lands on the user’s palm. Snap charges Pixy as a companion to the app’s flagship Snapchat. The company said that videos and images from flights are automatically transferred to the user’s Snapchat Memories. Users can edit the images and share them on any other platform, he said. Pixy saves up to 100 videos or 1,000 photos. It is available from Thursday in the US and France for $ 229.99. The basic flight package includes the Pixy camera, bumper and conveyor belt, a charging cable and a rechargeable battery. Extra batteries are available for $ 19.99 and a dual battery charger is available for $ 49.99, the company said. The camera can perform five to eight flights using the default flight modes on each battery charge. Snap has previously ventured into gadgets with products such as Spectacles $ 3 380 camera glasses and next-generation augmented reality glasses, which can place computer-generated images in the user’s field of vision. The company has stated that it is committed to the material in the long run, which could open up a new revenue stream in addition to its advertising business. However, the company said in its latest earnings report that revenue from hardware today “is not significant”. The company also announced many augmented reality features and developer updates. Snapchat now has 600 million monthly active users and more than 330 million daily active users, he said. Subscribe to CNBC on YouTube.